New York Times coming to coffee shop screens

About 850 video screens in the main business districts of San Francisco, New York, Los Angeles, Chicago, and Boston will start showing New York Times content, as part of a new deal between the newspaper company and RMG Networks, which operates tens of thousands of these out-of-home screens.

Running on 14-minute loops, the presentation will consist of an article on the left side of the screen supplemented by pictures and videos on the right side. Both content and ads will sometimes be location-specific, and smartphone owners will be able to access extra content through their phones, like coupons for the business they happen to be at.

The screens are typically found in coffee shops, casual eateries, and airport newsstands.

Click the link at the bottom of the excerpt to see one of the screens.

Loading mentions Retweet
Posted 5 months ago by smays.com
1837 Views | Favorited 0 Times

Comments (0)

Leave a comment...

 
To leave a comment on this posterous, please login by clicking one of the following.
Posterous-login     twitter